FC Twente buys back broadcasting rights for European matches

FC Twente buys back broadcasting rights for European matches

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Background

FC Twente has recently made significant steps in understanding and managing the complexities of broadcasting rights to improve its performance in European tournaments. The club ensured a positive experience for its fans by buying back the broadcast rights to the match against Ferencvaros. Thus, FC Twente not only strengthened the position of its club, but also set an example for other clubs.

Why it matters

FC Twente succeeded in buying back the broadcast rights of its match against Ferencvaros, an important part of the club's strategic plan. This move ensured that the match could be broadcast on a standard TV channel, giving fans a better experience. In contrast, Ajax recently faced similar problems, further exacerbating the complexities of broadcasting rights.

Key points

• FC Twente buys back broadcasting rights for European matches.
• FC Twente director Dominik Scholten discusses the complexities of TV rights in European football, detailing how the club successfully regained the broadcast rights to their match against Ferencvaros, while Ajax have recently faced difficulties..
• FC Twente faces Ajax-scenario with return to right European competition.

FC Twente General Director Dominik Scholten discusses the complexities of TV rights in European football in an interview with Tubuntia. This month, Ajax's play-off matches were not broadcast on any standard TV channel, making the issue even more significant. FC Twente successfully worked to avoid such a situation this season.

For European tournaments, broadcasting rights for the competition stages are fixed, but rights for the preliminary round matches are sold freely. In this process, home playing teams play an important role. In some matches, this process boils down to simple compromise. Scholten gave the example, "With Qvarbag it was very easy. We immediately made an exchange. We sold the broadcast rights of the match in Enschede to a party in Baku and Qvarbag sold the rights of its home match to ESPN."

However, last month, when FC Twente played against Hungary's Ferencvaros in the Europa League second qualifying round, the situation was different. The home team sold the broadcast rights to an undisclosed intermediary party. According to Scholten, "In Budapest, we tried everything to buy back the rights from an intermediary party. The amount was more than 30,000 euros, and we bought it back together with ESPN." If that didn't happen, it would have come on pay-per-view. Thus, FC Twente paid money together with ESPN to get back the TV rights for the Ferencvaros – FC Twente match, so that the match could be broadcast on a standard TV channel.

A week ago, this did not happen in the match FC Zion - Ajax. KIJK bought the rights to that match and made it available to fans, who paid 4.99 euros for it. This arrangement was met with considerable criticism, and this criticism increased when the first half of the match could not be watched for everyone due to technical problems. The amount of 4.99 euros has now been refunded to the fans. While Ajax's home match against FC Zion was broadcast on Ziggo Sport as usual.

What will happen next

Now FC Twente will have to ensure that they strengthen their strategies to avoid such issues in the future. Clubs could take steps towards better managing broadcasting rights agreements with other European teams. Furthermore, it will be interesting to see whether Ajax and other clubs will also pay attention to this issue and take new measures to secure their broadcasting rights.

Frequently Asked Questions

Why did FC Twente buy back the broadcast rights to European matches?

FC Twente bought back the broadcast rights to the match against Ferencvaros so that the match could be broadcast on a standard TV channel and not go to pay-per-view.

Who confirmed this information?

This information was shared by Dominik Scholten, General Director of FC Twente, in an interview with Tubuntia.

Why was this decision taken now?

The decision was taken following problems with the broadcast of Ajax's play-off match this month, in which the match was not broadcast on any standard TV channel.

FC Twente acquires broadcasting rights

bought back from?

FC Twente teamed up with ESPN to pay more than 30,000 euros to buy back the broadcasting rights from an undisclosed intermediary party.

Have other teams also purchased such broadcast rights?

Yes, KIJK bought the rights to the FC Zion - Ajax match, but this arrangement came under criticism from fans.

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